Conduco's MapMaker™ Product
Our MapMaker™ product is based around 7 tenets with a proven track record in transforming organisations.
The aim is to maximise the chances of successful mobilisation of strategy. Mobilisation will only happen with well-informed people being led by effective leaders with a robust strategy and plan.
Best in class companies achieve levels of engagement where almost 100% of employees say they understand the strategy and their role in it.
Using this approach transformed a business unit's prospects - turnover increased from £800M to £1,600M in 4 years.
Mobilisation
The most important role of a leader is to mobilise resources, especially people, in pursuit of the organisations's strategic objectives.
The successful leader needs a style that fits with the organisation and its situation
Demist & Demystify means getting clarity of purpose and direction
Just like trying to drive a car with iced up windows, if you can't see where you are going you are unlikely to get to your destination safely.
Likewise in organisations where there isn't a clear ethos, purpose and direction people feel confused and disoriented. This makes them disinclined to engage with a change initiative.
Think Outside-in means ensuring viability in the business environment
An organisation only exists as long as it is interdependent with its customer, shareholders, suppliers, employees and society at large. The moment it becomes dependent or independent of them it loses competitive advantage and begins to die.
To remain viable we must constantly scan and adapt to changes in our environment.
Everything is Connected means ensuring there is a coherent plan that manages interdependencies
Having a clear view of what needs to be done, how it needs to be done, when and by whom is necessary but not sufficient. The people we lead have a right to expect the highest standards of planning.
A good plan is a set of interdependent and mutually supportive actions, aligned to an overall objective and strategy.
Map the System means clearly identifying who is responsible for what and how the roles work in a complementary way
Every organisation is a system made up of relationships between people. The role assigned to a person and their unencumbered freedom to act is the greatest clarification of relationship in the organisation. It spells out the nature and benefits of interdependencies.
Being clear and planning the roles and who takes responsibility for parts of the plan is mission critical.
Communicate & Engage means ensuring that everyone who is affected by the change receives appropriate communication aimed at gaining commitment and support
To mobilise a strategy everybody must not only know what is going on, but feel committed and a part of it.
This requires an approach that uses trusted relationships and gets the message to people in a way that fosters belief and credibility, whilst appealing at an emotional level.
Performance not Perception means managing on fact and ensuring a strong and objective focus on performance
In order to know if our strategy is effective we have to know if it is really working as expected. That means dealing on relevent facts. These should include lead as well as lag measures, non financial as well as financial measures.
Our performance cannot be judged on perceptions or relationships but only on performance and results.
