Event - Communicating Strategy
Delegates will learn the importance of communicating their strategy to stakeholders in a way that engages those needing to be mobilised for the strategy to succeed.
Purpose
The workshop will help delegates to learn how to put together a “compelling story” that explains the strategy in a way that encourages people to commit to it.
Background
One of the hallmarks of successful leaders from all walks of life - politics, business and charity, is the ability to tell a story that simply conveys their strategy but in a way that makes the people who hear it want to be part of the change.
Whether one thinks of Jack Welch, Gandhi, Churchill or Bob Geldof, central to their success was an approach that got under people’s skin and moved them to take part in a strategy to create something new and different.
They were seeking peoples’ commitment not their compliance. There’s a huge difference and the consequences in terms of resistance to change are enormous.
There is no doubt that without the ability to tell a story that engaged at an emotional level, these leaders would have failed.
Yet so many leaders in organisations fail to give this vital area their complete attention, in striking contrast to those named above.
This workshop is designed to help people understand the main attributes of a successful and moving story.
Participants and Benefits
This workshop will help anyone who is trying to make a change in any organisation. Whether you are a CEO or a first line manager, this workshop will help you to construct your story. At the end of the workshop participants will:
- Understand the key elements of an engaging story
- Know the difference between seeking commitment and imposing compliance
- Understand the process people go through when confronted with a change initiative
- Have the chance to try their story on a friendly audience and get honest feedback
- Build the foundations of their story
Workshop Facilitators
Paul Oliver, a former BT director of strategy and development, will facilitate the workshop. He worked with BT for 18 years, having held a range of line management and staff positions.
Paul is a research associate with the Advanced Institute of Management Research, a member of international advisory committee for Learning, Organizing and Complexity as part of the International Conference on Complexity and Society and is also a non-executive director of a number of small businesses. He is an alumnus of the Strategic Leadership Programme at Templeton College, Oxford, has a degree in Business Studies from Middlesex University Business School and is a Fellow of the Chartered Institute of Management Accountants.
Course Content
The workshop lasts one day and will include the material on how to communicate strategy, how people opt into or resist change, the elements of a good story and case studies of the way other people went about the task.
Delegates will also have the chance to participate in a mock press conference and attend a free ‘clinic’ with Conduco’s experts at the end of the event.
Programme Details
If you wish to enrol for the programme or want more details please email programmes@conduco-consulting.com, complete the contact form or call 01895 834994. The cost of the programme is £395 per delegate, (excluding VAT).
Client Feedback From Previous Conduco Programmes
“Very thought provoking session that included immediately actionable tools”
“Many, many thanks for an incredibly professional and helpful workshop”
“Powerful model, excellent, insightful”
“I am glad I came and I’ve decided to use the approach for refashioning my unit”
“Great for SMEs and small businesses…even more so for big organisations”
